go to navigation go to content
smac logo
smac logo smac Logosmac logo
« back

Award-winning Corporate Design

The Berlin creative communication agency Polyform developed the corporate identity and the corporate design for the smac. Objective of the label "smac" is to position the institution as a modern and visitor facing museum that suprises the public with excitingly and innovatively imparted archaeological issues.
The slogan "All starts here" (Hier fängt alles an) refers to the opening of the museum in 2014 and also to the research about the beginning of mankind. The vital brand mark, the small "a", stands for a - as in archaeology, action, architecture. A fresh and flexible range of colours and the open and friendly font TRAM complement the CD.


 

Award

GERMAN DESIGN AWARD 2018

Polyform won the award for its excellent communication design / corporate identity

Logo des German Design Award 2018

Corporate Identity | Brand Development

The small "a" as a brand mark garantees recognition and gets the leading idea of the beginning (germ.: Anfang) strikingly and in content to the point.

Markenentwicklung und Corporate Identity des smac von der Berliner Kommunikationsagentur Polyform

Business Stationery

business cards, letterhead, address labels,...

Geschäftsausstattung des smac von der Berliner Kommunikationsagentur Polyform

Event Brochure

Quarterly event brochure with description and chronological overview of the cultural offers of the smac

Veranstaltungsbroschüre des smac von der Berliner Kommunikationsagentur Polyform

Diverse Print Products

Flyer of the smac, flyer with offers to scholars and families, quiz,...

Verschiedene Printprodukte des smac der Berliner Kommunikationsagentur Polyform

smac's Website

Website des smac von der Berliner Kommunikationsagentur Polyform

Bill for the opening campaign in 2014

Bill campaign with 2 flights

Plakate der Eröffnungskampage des smac der Berliner Kommunikationsagentur Polyform
to top