The Berlin creative communication agency Polyform developed the corporate identity and the corporate design for the smac. Objective of the label "smac" is to position the institution as a modern and visitor facing museum that suprises the public with excitingly and innovatively imparted archaeological issues.
The slogan "All starts here" (Hier fängt alles an) refers to the opening of the museum in 2014 and also to the research about the beginning of mankind. The vital brand mark, the small "a", stands for a - as in archaeology, action, architecture. A fresh and flexible range of colours and the open and friendly font TRAM complement the CD.
Polyform won the award for its excellent communication design / corporate identity
The small "a" as a brand mark garantees recognition and gets the leading idea of the beginning (germ.: Anfang) strikingly and in content to the point.
business cards, letterhead, address labels,...
Quarterly event brochure with description and chronological overview of the cultural offers of the smac
Flyer of the smac, flyer with offers to scholars and families, quiz,...
Bill campaign with 2 flights